The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Phone It In
Agency: Colenso BBDO / Auckland + Skinny / Auckland + PHD Media / Auckland + Drum Agency / Auckland
Client: Skinny Category: Innovation & Transformation / Innovation in Out of Home
Hack Market
Agency: Marcel / Paris + ADF L’ATELIER / Paris + PRESS PLAY ON TAPE / Paris
Client: Back Market Category: Innovation & Transformation / Innovation in Out of Home
Scratchboards
Agency: DAVID / Madrid + Activision / Los Angeles + 900 Films / Los Angeles + Bait Shoppe / Los Angeles
Client: Activision Category: Innovation & Transformation / Innovation in Out of Home
I Will Always Be Me
Agency: VMLY&R / New York + Dell Technologies / Round Rock + Intel / Folsom
Client: Dell Technologies & Intel Category: Innovation & Transformation / Innovation in Interactive, Online, & Mobile
Hack Market
Agency: Marcel / Paris + ADF L’ATELIER / Paris + PRESS PLAY ON TAPE / Paris
Client: Back Market Category: Innovation & Transformation / Innovation in Public Relations
Staybl
Agency: Havas Germany + Havas New York
Client: Deutsche Parkinson Vereinigung e.V. (German Parkinson Association) Category: Innovation & Transformation / Innovation in Design
The Self Censoring Ad
Agency: Åkestam Holst NoA / Stockholm + Bold Printing Stockholm / Stockholm
Client: Reporters Without Borders Sweden Category: Innovation & Transformation / Innovation in Print
Vehicle of Change
Agency: NORD DDB / Stockholm + Camp David / Stockholm + House Agency / Stockholm
Client: Vattenfall Category: Innovation & Transformation / Innovation in IP & Product Design
ReclaimYourName.dic
Agency: Citizen Relations / Toronto
Client: Elimin8Hate Category: Innovation & Transformation / Innovation in IP & Product Design
Tally My Post
Agency: Colenso BBDO / Auckland + IAG / Auckland + PHD Media / Auckland + Drum Agency / Auckland
Client: State Category: Innovation & Transformation / Innovation in Social Media
Follow Their Leader
Agency: NORD DDB / Copenhagen + NORD DDB / Stockholm
Client: Non-Violence Project Foundation Category: Innovation & Transformation / Innovation in Social Media
Toxic Influence
Agency: Ogilvy UK / London
Client: Dove Category: Innovation & Transformation / Innovation in Film
Interface Interruption
Agency: Mischief @ No Fixed Address / Brooklyn + Tubi
Client: Tubi Category: Innovation & Transformation / Innovation in Film
McEnroe vs McEnroe
Agency: FCB / New York + AB InBev / Michelob ULTRA
Client: AB InBev / Michelob ULTRA Category: Innovation & Transformation / Innovation in Moving Image Craft
Phone It In
Agency: Colenso BBDO / Auckland + Skinny / Auckland + PHD Media / Auckland + Drum Agency / Auckland
Client: Skinny Category: Innovation & Transformation / Innovation in Radio & Audio
Native Sportscasters
Agency: We Believers / New York + Pickle Music / New York + WE DOERS / New York
Client: AB INBEV Category: Innovation & Transformation / Innovation in Radio & Audio
Award:
2023 Out of Home Bronze Pencil
Agency:
Colenso BBDO / Auckland + Skinny / Auckland + PHD Media / Auckland + Drum Agency / Auckland
Client:
Skinny
Title:
Phone It In
Category:
Innovation & Transformation / Innovation in Out of Home
Annual ID:
OS23_OH033B
Award:
2023 Out of Home Bronze Pencil
Agency:
Marcel / Paris + ADF L’ATELIER / Paris + PRESS PLAY ON TAPE / Paris
Client:
Back Market
Title:
Hack Market
Category:
Innovation & Transformation / Innovation in Out of Home
Annual ID:
OS23_OH034B
Award:
2023 Out of Home Bronze Pencil
Agency:
DAVID / Madrid + Activision / Los Angeles + 900 Films / Los Angeles + Bait Shoppe / Los Angeles
Client:
Activision
Title:
Scratchboards
Category:
Innovation & Transformation / Innovation in Out of Home
Annual ID:
OS23_OH035B
Award:
2023 Interactive, Online & Mobile Bronze Pencil
Agency:
VMLY&R / New York + Dell Technologies / Round Rock + Intel / Folsom
Client:
Dell Technologies & Intel
Title:
I Will Always Be Me
Category:
Innovation & Transformation / Innovation in Interactive, Online, & Mobile
Annual ID:
OS23_IN031B
Award:
2023 Public Relations Bronze Pencil
Agency:
Marcel / Paris + ADF L’ATELIER / Paris + PRESS PLAY ON TAPE / Paris
Client:
Back Market
Title:
Hack Market
Category:
Innovation & Transformation / Innovation in Public Relations
Annual ID:
OS23_PR030B
Award:
2023 Design Bronze Pencil
Agency:
Havas Germany + Havas New York
Client:
Deutsche Parkinson Vereinigung e.V. (German Parkinson Association)
Title:
Staybl
Category:
Innovation & Transformation / Innovation in Design
Annual ID:
OS23_DE063B
Award:
2023 Print & Promotional Bronze Pencil
Agency:
Åkestam Holst NoA / Stockholm + Bold Printing Stockholm / Stockholm
Client:
Reporters Without Borders Sweden
Title:
The Self Censoring Ad
Category:
Innovation & Transformation / Innovation in Print
Annual ID:
OS23_PT025B
Award:
2023 IP & Product Design Bronze Pencil
Agency:
NORD DDB / Stockholm + Camp David / Stockholm + House Agency / Stockholm
Client:
Vattenfall
Title:
Vehicle of Change
Category:
Innovation & Transformation / Innovation in IP & Product Design
Annual ID:
OS23_IP015B
Award:
2023 IP & Product Design Bronze Pencil
Agency:
Citizen Relations / Toronto
Client:
Elimin8Hate
Title:
ReclaimYourName.dic
Category:
Innovation & Transformation / Innovation in IP & Product Design
Annual ID:
OS23_IP016B
Award:
2023 Social Media Bronze Pencil
Agency:
Colenso BBDO / Auckland + IAG / Auckland + PHD Media / Auckland + Drum Agency / Auckland
Client:
State
Title:
Tally My Post
Category:
Innovation & Transformation / Innovation in Social Media
Annual ID:
OS23_SM042B
Award:
2023 Social Media Bronze Pencil
Agency:
NORD DDB / Copenhagen + NORD DDB / Stockholm
Client:
Non-Violence Project Foundation
Title:
Follow Their Leader
Category:
Innovation & Transformation / Innovation in Social Media
Annual ID:
OS23_SM043B
Award:
2023 Film & Video Bronze Pencil
Agency:
Ogilvy UK / London
Client:
Dove
Title:
Toxic Influence
Category:
Innovation & Transformation / Innovation in Film
Annual ID:
OS23_FI037B
Award:
2023 Film & Video Bronze Pencil
Agency:
Mischief @ No Fixed Address / Brooklyn + Tubi
Client:
Tubi
Title:
Interface Interruption
Category:
Innovation & Transformation / Innovation in Film
Annual ID:
OS23_FI038B
Award:
2023 Moving Image Craft & Production Bronze Pencil
Agency:
FCB / New York + AB InBev / Michelob ULTRA
Client:
AB InBev / Michelob ULTRA
Title:
McEnroe vs McEnroe
Category:
Innovation & Transformation / Innovation in Moving Image Craft
Annual ID:
OS23_MI045B
Award:
2023 Radio & Audio Bronze Pencil
Agency:
Colenso BBDO / Auckland + Skinny / Auckland + PHD Media / Auckland + Drum Agency / Auckland
Client:
Skinny
Title:
Phone It In
Category:
Innovation & Transformation / Innovation in Radio & Audio
Annual ID:
OS23_RA016B